Module Import 04IM2008 - New Product Development

Status: Published
Workload6 ECTS = 180 hrs
Credits, Weight6 ECTS, (n.s.)
Language of Instruction English
Semester (n.s.)
Duration1 Sem.
M/E Elective
Courses
Course No. Type Name MA/EL Workload Credits Contact Hours Selfstudy Group Size
04IM2008-1 Lecture New Product Development EL 3 ECTS = 90 hrs 3 ECTS 2 hrs/week = 30 hrs 60 hrs 30
04IM2008-2 Seminar/Exercise New Product Development EL 3 ECTS = 90 hrs 3 ECTS 2 hrs/week = 30 hrs 60 hrs 30
Learning Outcomes

The lecture is devoted to the development of new products (including new services) with a strong focus on the new product development process and technology marketing. In particular, the aim of the course is to understand the new product development process, to learn how to integrate the customer and knowledge of the customer into this process, to learn and apply concepts and tools appropriate for new product development analysis, and to develop specific recommendations and action plans for companies facing difficult decisions about bringing new products to market.

Content

(not specified)

04IM2008-1 - New Product Development
  1. Introduction to new product development: Invention vs. Innovation, New products in consumer markets, business to business markets
  2. The new product development process: Idea phase, conceptual phase, development phase, launch
  3. Intellectual Property, Outsourcing and Out-Licensing
  4. Strategic Product Devlopment: Blue Ocean Strategy, Niche Markets, Two sided platforms
  5. Product Development with Communities
  6. Product Portfolio Management
  7. Technology Marketing
04IM2008-2 - New Product Development

Seminar with changing topics related to New Product and Business Developement

Teaching Methods

(not specified)

Prerequisites

Prospective students should have profund knowledge concerning business administration. In particular, students should have the capability to identify market opportunities, evaluate business models, and should have a basic understanding of pricing.

Also, as the lecture is combined with a seminar, students should possess adequate English writing skills.

Examination Methods

The module consists of a lecture and a seminar with independent exams.

Lecture: Test (60 min) and Case work

Seminar: Assignment for a particular topic (approx. 5000 words) and presentation (15 min) plus discussion

 

Credit Requirements

(not specified)

References

(not specified)

04IM2008-1 - New Product Development

Crawford, M. and di Benedetto, A. (2011). New Products Management, 10th ed. Irwin, MacGraw Hill.

Trott, P. (2008). Innovation Management and New Product Development. 4th ed. Wiley.

Ulrich, K.T. and Eppinger, S.D. (2007). Product Design and Development, 4th ed, McGraw-Hill/Irwin

Responsible / Organizational Unit
Schaarschmidt, Mario / Institute for Management
Additional Information

(not specified)

04IM2008-1 - New Product Development

Creativity workshop

Last change
Apr 24, 2018 by Frey, Johannes
Last Change Module
Sep 26, 2018 by Frey, Johannes